Vallnord closes the 2014-2015 season with 681,000 ski days
Vallnord closed on Sunday the 2014-2015 winter season, after 130 days opened, with 681,000 ski days, a figure that represents approximately 8% less compared to ski days accumulated last season. But it must be said that with a considerable improvement in the results of the operating companies, and EMAP SECNOA.
The fall in the number of ski days due mainly to having open later than planned and to adverse weather conditions. During the "Immaculate Holiday" only the Arcalis sector remained partially opened while Arinsal and Pal delayed their opening until 12 December. During this period, it was lost more than 50% of ski days. The fact that the season accumulated 10% less operating day, 130 days before the 143 last year, has also been a factor.
Despite the drop in the number of ski days, the results of the companies foresee better than last season. The investments made in improving infrastructure and services, as well as managing the sales process and customer service, have increased the benefits in restoration and the ski school.
The Arcalis station has had this season 170,000 ski days (175,000 last season). The sector, despite being forced to close eight days of the season because of the weather, lost only 3% of days of skiing. Meanwhile, income from catering sector remain almost the same with respect to last year, while the ski school grow 12%. The director of Arcalis, Xabier Ajona, who joined SECNOA last September, made a highly positive evaluation of the season given the circumstances: "The team has worked highly motivated and customer benefit has emerged. We are on the right track". Ajona also highlighted "the events organized during this last season, especially the World Cup of Mountain Ski and the Freeride World Tour have contributed to vindicate our station as one of the best natural areas to practice skiing and other disciplines".
Meanwhile, the sectors of La Massana: Pal and Arinsal, close to 511,000 ski days, 9% less than last season, was especially affected by the delay in the opening and the decline of Russian customers. However, revenue from the sale of services as well as catering and ski school, grew at Pal. Investments carried out, including the new restaurant Pla de la Cot Ski & Lounge, among others, have satisfied customers and have generated a higher average spending per customer.
"Focus on the customer and firm commitment to quality will pay off in the medium term. The results we achieve, closing with profits for the second consecutive year, despite having experienced a difficult season, confirm that the decisions taken in the company EMAP will allow us to ensure the sustainability and competitiveness of our stations", says CEO of EMAP, Josep Marticella. "We are now fully immersed in the summer campaign when there will be many exciting events and we are also planning the next winter season," sentence.
International markets have shown both sides of the coin. The Russian market has fallen more than 60% as a result of the devaluation of the Ruble and the problems arising from the war in Crimea. British and Irish markets are stable as to traditional tour operators but with growing independent clients, which use the routes offered by low cost aviation companies. Related to customer proximity, the Spanish visitors are stable or grow slightly, while the French continue to respond positively to the promotional efforts undertaken by Tourism of Andorra, stations and other stakeholders in the tourism sector of Andorra.
The most prominent test has been the Freeride World Tour, which was held for the first time in Andorra and will remain, according to the contract, for two more years. Recall that, finally, this year they played two rounds of the FWT, that of Andorra and the one that was canceled in Fieberbrunn • hosted and attended by both Andorran riders Dani Fornell and Lorelei Torres. Other important events were the World Cup ski and White Fountain Cup celebrated in Arinsal and Arcalis, both ended with a double victory for the Catalan runner Kilian Jornet. In addition, the traditional Buff Epic Snow or Snow Festival, among others, have also successfully completed the schedule of events this last winter.
Recall that this summer season will begin on May 1 with the partial opening of Vallnord Bike Park La Massana. This week was also put on sale the new annual pass Bike & Ski. This happens only 1 euro worth more than the price proposed Vallnord for the winter season 2014-2015 and can be obtained at the tourist offices of La Massana and Ordino, as well as the virtual store Vallnord.
More information at www.vallnord.com
Press Department of Vallnord